Hailey Bieber: the new image of the Victoria’s Secret campaign

Hailey Bieber, is the new ambassador of the lingerie firm Victoria’s Secret, where she poses with the items of the collection.

Victoria’s Secret has just announced a new campaign starring Hailey Bieber and, as stated, the photos will genuinely take your breath away. Posing in various iterations of the same silky satin set, Hailey Baldwin looks equal parts cozy and so, so sexy.

As VS newest partner, the supermodel will help to launch the brand upcoming holiday collections. In the shots, Hailey flaunts and appears in a series of studio images shot by Zoey Grossman wearing designs made from lace trim and 100% silk.

Along with the must-see photos featured on the website, Victoria’s Secret also highlighted that Hailey Bieber’s association with the brand extends far beyond a photoshoot.

“We are excited to announce model and advocate for Hailey Bieber as our newest member of the VS Collective,” read a statement on the company’s home page. “She will join a growing group of pioneering partners who share a common passion for driving positive change.”

Currently, there are many celebrities who are joining VS. Figures like Priyanka Chopra and soccer star and LGBTQ advocate, Megan Rapinoe, who criticized Victoria’s Secret’s older ads as ‘patriarchal’ and ‘sexist’ to the New York Times earlier this year, are on board.

“I am honoured to belong to this incredible firm, and even more so to be accompanied by great women. I hope to help create positive change as part of the VS collective,” Hailey posted on her Instagram account.