Chanel choose Monte-Carlo to showcase its newest collection.
Chanel unveiled its Cruise ’22/23 collection. The magnificent beach at the Monte-Carlo provided the backdrop for the models and prestigious guests.
The Creative Director Virginie Viard chose this location to pay an ode to the late Karl Lagerfeld and his legacy. Moreover, she wanted to bring back the Chanel classic moments with Mediterranean style. She was inspired by the place itself, her personal memories there and Karl Lagerfeld himself and his holiday villa in Monaco. The iconic Monte-Carlo institutions such as the Casino and the Grand Prix also added a playful and interesting mix to the show.
The runway show was set at the Beach Hotel with a stunning view of Karl’s villa, La Vigie, the show left the guests wanting more.
Karl Lagerfeld, artistic director at Chanel for 35 years, was a long time resident at La Vigie and Coco Chanel was also no stranger to the Principality. She made many stopovers here to enjoy the climate and beauty of the area.
“Karl was dreaming about it. From this magnificent venue, one can glimpse his villa, La Vigie. I will never forget the times I spent there: terraces and balconies, big umbrellas, baskets of flowers – so much beauty,” So, the show journeyed over to the Beach Hotel and its cinematic beauty.
The Chanel Cruise ’22/23 collection offered red and white colours, checkered patterns and tennis racket-shaped handbags. Each piece evoked an emblematic feature of Monaco.
Besides, the collection also featured pieces ready-to-wear solid colour jumpsuits, dreamy and flowy chiffon dresses and matching co-rods crafted with the Chanel signature tweed. Chanel’s Cruise 2022 footwear line took inspiration from the Monte-Carlo ballet and dancers’ black satin shoes adorned by thin strass buckles.
“A sporty atmosphere, but not only. There are lots of tweed or silk jumpsuits lined with light terry cloth. Many sequins and flowers shape embroidered plastrons adorning thinly striped long shirt-dresses with white high collars – a nod to Karl –, a sequined midnight blue dress, or backless tops worn over wide-cut trousers.” said the Creative Director Virginie Viard talking to the press about the collection.
Chanel’s Cruise ’22-’23 was inspired by its history, the inspirational places that contributed to shaping its style, establishing its codes and enhancing its creativity. That is why, Monte-Carlo held a special place as the main source of inspiration.
The collection was also inspired by its bonds with Chanel began in the 1910s, when Gabrielle Chanel discovered the Principality of Monaco and its surrounding region and were strengthened by Karl Lagerfeld from the 1980s onwards.
Virginie Viard could revive the Riviera spirit of freedom and sophistication that perfectly reflected the idea of a fashion anchored in modernity.
