Burberry recently launched the latest image of the Lola bag and a new colour combination style, interpreted by four supermodels, depicting the core values of strength, wisdom and sensitivity.
Burberry has unveiled its latest “the Lola bag”, designed by creative director Riccardo Tisci. The brand has chosen four supermodels to star the campaign, including Bella Hadid, Lourdes Leon, Jourdan Dunn and Ella Richards. Four intriguing women who exude perseverance, perfect confidence.
Tisci said, “At the deepest heart of the love package is a very strong, sensual and intelligent attitude. Burberry wants to give a beautiful ode to strong women everywhere with the Lola package.”
Shot by the innovative Torso Solutions, who imagined the woman Lola as the focal point of the campaign, “in which her natural impulse drives the kinetic movement seen in the film. She is in control of her image, exposing the mechanics of her production and taking agency over the complex machinery of contemporary life.” Suzanne Koller styled the campaign.
“The Lola Bag” is adorned with the TB logo and polished chain strap, a nod to founder Thomas Burberry’s long tradition of the brand.
“For the campaign, I wanted to celebrate that attitude and all the facets that make up the Burberry woman, so, together with Torso, we created a fantasy world where she is free to exhibit her strength and be captured in all her beauty from every angle,” said Tisci.
Designed in various sizes, styles and colours, including black, camel, evening primrose pink and bright red, this campaign gives us the chance to look stylish and comfortable. “The Lola bag” has expanded into new iterations with a bucket bag style and a shopper bag style.
In the Burberry campaign, we see Bella Hadid taking the reins and wearing the black and white versions. She said, “It’s been amazing working with Riccardo and the Burberry family, and I loved shooting this campaign.”
“I always have a great time on set, there was a lot of energy, and it was great to work with such a mix of incredibly talented people,” added Bella.
Let’s remember that Bella has walked several runways for Burberry. The most recent runway show was the Fall-Winter 2022 show, where the luxury brand showcased its star-studded ready-to-wear collection, which was a celebration of British culture.
Also, the supermodel attended the intimate moonlit dinner on the rooftop of the British brand’s flagship store on Rodeo Drive in Los Angeles for a pop-up store.
Bella Hadid loves the friendship she has with Tisci. She said in an interview, “It’s always one of my biggest honours to work with a friend like Riccardo.”
