Get ready to elevate your hair game with Blake Lively’s new cruelty-free hair care line, Blake Brown.
Blake Lively, known for her effortless style and stunning red carpet looks, has officially expanded her business empire beyond Hollywood and the world of sparkling beverages with the launch of her new hair care brand, Blake Brown.
Blake Brown’s debut collection features eight carefully curated products, priced between $19 and $25, making luxury hair care more accessible than ever. The range includes liquid and dry shampoos, hair masks for pre- and post-washing, leave-in conditioner, and a styling mousse. Each product is designed to nourish, rehydrate, and strengthen hair, thanks to a proprietary plant protein complex that cleanses while reducing frizz and adding shine. Blake Lively’s vision was clear: she wanted to create a line that delivered high-end performance without the steep price tag. The result is a collection that doesn’t require compromising on quality, affordability, or sustainability.
One of the standout features of Blake Brown’s products is the carefully selected fragrances, which blend sweet, earthy, and musky notes. Scents like vanilla, amber, blackcurrant, fig, cardamom, and sandalwood make the line feel more like a high-end perfume than typical hair care products. Blake explained on Instagram that she wanted fragrances she would buy as a luxury perfume, adding a touch of sophistication to the hair care experience.
Blake Lively’s commitment to clean beauty and sustainability is also at the forefront of Blake Brown. The vegan formulas are free from sulfates, silicones, parabens, sodium lauryl sulfate (SLS), synthetic dyes, and mineral oils. The metallic honeycomb-like packaging is made from recycled materials, reflecting the brand’s dedication to environmental consciousness. On Instagram, Blake shared that she wanted the products to be cleaner than those she was previously using, so she could confidently share them with her family. This focus on sustainability, coupled with a desire for beautiful packaging, showcases Blake’s attention to detail and her commitment to making high-quality products that are also eco-friendly.
Blake Brown has been seven years in the making, a journey that required dedication and collaboration with Give Back Beauty, the same brand incubator that brought Millie Bobby Brown’s Florence by Mills beauty and fashion labels to life. Throughout the development process, Blake Lively was deeply involved in every aspect, ensuring that the brand met her high standards. She wanted to create something that was not only luxurious but also affordable and sustainable—a challenging feat that took years to perfect. In her words, it was “a beast to build,” but the result is a brand that reflects her personal touch and commitment to excellence.
The name Blake Brown is a tribute to Lively’s late father, Ernie Lively, who took his wife’s last name when they married. This personal connection adds a layer of meaning to the brand, as Blake continues to build her legacy while honoring her family’s name.
Corrado Brondi, founder of Give Back Beauty, praised Blake’s dedication and vision in bringing Blake Brown to life. He noted that Blake’s drive and instincts were unmatched, with her involvement in everything from the formulations to the fragrances. The result is a hair care line that not only meets Blake’s high standards but also resonates with consumers looking for quality, affordability, and sustainability.
With the full range of Blake Brown products now, there’s no better time to elevate your hair care routine. The retailer’s current promotion offers $5 off personal care purchases of $30 or more, including Blake Brown items, making it even easier to experience the luxurious performance Blake envisioned.
Blake Brown isn’t just another celebrity beauty brand—it’s a carefully curated collection that brings luxury, sustainability, and affordability together in one beautiful package. Whether you’re a longtime fan of Blake Lively or simply in search of high-quality hair care products, Blake Brown delivers results that are as stunning as they are accessible.
