Nearly three decades after Practical Magic first enchanted audiences, the Owens family is back—and the beauty looks have evolved right along with them.
Sandra Bullock and Nicole Kidman reprise their beloved roles as sisters Sally and Gillian Owens in Practical Magic 2, bringing a fresh take on the hair and makeup aesthetics that helped define the original 1998 cult classic. Alongside them, Joey King and Maisie Williams step into the roles of the grown-up Kylie and Antonia Owens, adding a new generation of witchy glamour to the franchise.
The sequel’s beauty direction is full of subtle references to the original film, from voluminous ’90s-inspired curls to romantic textures and intricate braids. The result is a collection of looks that feel nostalgic without looking stuck in the past.
Sandra Bullock as Sally Owens
At the 1998 premiere, Bullock embraced quintessential late-’90s glamour with side-swept bangs and a flipped-up lob. Nearly 30 years later, her beauty look is considerably softer and more sculpted.
For the Los Angeles premiere of Practical Magic 2, hairstylist Mara Roszak created a deep side part and soft, structured waves that complemented Bullock’s custom Louis Vuitton gown. The polished ends and controlled texture gave the hairstyle a modern edge while maintaining the romantic spirit associated with Sally Owens.
Roszak prepared Bullock’s damp hair with styling oil and serum before blow-drying it with a round brush. She then used a curling iron to create loose waves, wrapping sections away from the face while leaving the ends sleek and straight.
The result was elegant but deliberately understated—an approach that worked particularly well with Bullock’s architectural dress.
Makeup artist Sabrina Bedrani kept the rest of the look similarly refined. Soft pink tones appeared on Bullock’s cheeks and lips, while darker eyeliner and mascara defined the eyes without turning the makeup into a traditional smoky eye.
The overall effect was classic, sophisticated, and subtly reminiscent of the original Sally.
Nicole Kidman as Gillian Owens
Of all the transformations, Kidman’s may be the most immediately noticeable.
When she first played Gillian Owens in 1998, Kidman was known for her fiery red hair and distinctive bangs. For the sequel, she appears with blonde hair and a grown-out fringe, giving the character an entirely different energy while maintaining her signature volume.
Hairstylist Adir Abergel described the goal as deliberately undone glamour. Kidman wore loose, full curls with plenty of body, a high-shine finish, and a dramatic side part.
The inspiration came partly from Kidman’s own ’90s curls, but the updated version feels more sensual and relaxed. Rather than creating rigid ringlets, Abergel used a curling iron to build a consistent curl pattern before allowing the hair to cool and then breaking it apart with his fingers.
The finished style transformed the curls into a voluminous blowout with plenty of movement.
Makeup artist Gucci Westman complemented the hairstyle with warm, luminous tones. Soft color was swept across Kidman’s eyes and cheeks, while pink lipstick completed the look.
The result captures the spirit of Gillian Owens while making the character feel firmly rooted in the present.
Joey King as Kylie Owens
The role of Kylie Owens has also undergone a major transformation.
In the original film, Kylie was played by Evan Rachel Wood as an 11-year-old. For the sequel, Joey King takes over as the adult version of the character, bringing a distinctly romantic quality to her interpretation.
King’s auburn and copper hair became the foundation for her premiere beauty look. Makeup artist Allan Avendaño emphasized the warm tones with a soft strawberry flush across the cheeks, creating a fresh, youthful complexion.
Hairstylist Rena Calhoun looked toward Victorian and Pre-Raphaelite imagery for inspiration, particularly the softness and natural texture associated with those romantic styles.
Rather than creating a literal historical hairstyle, Calhoun translated those influences into something contemporary. The hair was intentionally airy and slightly undone, providing a contrast to King’s structured dress, which featured corsetry, lace, and a dramatic silhouette.
The combination of raw texture and elaborate fashion gave the look an almost otherworldly quality—perfect for a film steeped in magic.
Maisie Williams as Antonia Owens
Maisie Williams brings the most overtly witchy beauty moment of the sequel’s premiere lineup.
Williams plays the grown-up Antonia Owens, a character originally portrayed by Alexandra Artrip in the first film. For the new chapter, hairstylist Clayton Hawkins leaned directly into the supernatural side of the franchise.
His inspiration came from the idea of “Protection Plaits”—braids associated with witchcraft and the idea of creating an energetic shield.
Hawkins began by preparing Williams’s hair before blow-drying and straightening it. He then created a precise center part and sculpted the fringe into a tiny kiss curl before pulling the remaining hair into a sleek ponytail.
The finishing touch was a pair of extremely long braids created with human-hair extensions. The dramatic plaits extended far beyond Williams’s shoulders, giving the hairstyle a striking, almost ceremonial quality.
The makeup followed the same powerful direction. Kindra Mann created a dewy complexion with soft pink tones on the cheeks and lips, while a strong, structured brow provided definition.
The final look was simultaneously romantic and fierce—a modern interpretation of witchy beauty that feels completely at home in the Practical Magic universe.
A New Generation of Witchy Beauty
What makes the beauty direction of Practical Magic 2 particularly effective is its ability to reference the original without simply recreating it.
Bullock and Kidman bring recognizable elements of their ’90s characters into the present through modern waves, volume, and polished finishes. Meanwhile, King and Williams introduce their own visual identities, allowing the next generation of Owens women to develop distinct beauty signatures.
The result is a celebration of transformation itself. Nearly 30 years later, the characters have changed, the actors have changed, and beauty trends have changed—but the magical spirit of the Owens family remains intact.
From Gillian’s glamorous curls to Antonia’s protective braids, Practical Magic 2 proves that some beauty spells only get stronger with time.
