ABOUT YOU unveils a new collection in collaboration with Kendall Jenner.
Kendall for ABOUT YOU, the new fall/winter 2021 collection created by ABOUT YOU in collaboration with Kendall Jenner, will hit stores. After the success of the first instalment in July, the two partners are back with more than 40 limited edition pieces designed for everyday outfits but also special occasions. The collection is influenced by Jenner’s style and a mix of glamour and casual comfort. The campaign was shot on a horse ranch in California, Jenner’s favourite place to unwind, and conceived by Donald Schneider, the former creative director of French Vogue, from 1993 to 2002.
“After the success of our small teaser drop, we are now going one step further and presenting the main drop to our customers,” said About You’s director of content, Julian Jansen. “Kendall unveils more than 40 limited on-trend items with a focus on high-quality materials and special details. In addition, each piece is again provided with a unique code, which stands for Kendall’s birthday, which makes the collection even more personal.”
“I am a tomboy, and I love everything in this drop because the pieces are the basics that I wear in my daily life. I feel like this is me on my future ranch, just like going out in my pair of comfy sweats to feed the horses at night before I go in for dinner with the classy, elegant suit,” explained Jenner.
While the first focused on her “daily favourites”, the upcoming release takes on a more trend-led approach, including items designed for special occasions. From tight miniskirts and classy jumpsuits to oversized sweaters and flowy jeans, the collection offers looks for a night out on the town or a day at the ranch. Ranch-hand chic for the urban groover includes essential easy-to-wear pieces reflecting the model off-beat, off-duty street style, an element also seen in her first collaboration with the brand.