The Best Spring/Summer 2024 Fashion Campaign

See all the best fashion campaigns here.

Versace Spring-Summer 2024.

As the season transitions and the fashion world blooms with creativity, spring brings forth a wave of captivating campaigns featuring renowned faces and iconic designs. From Miu Miu to Versace, these campaigns encapsulate the essence of style and sophistication, showcasing the latest trends and timeless elegance.

Spring campaigns unfold like chapters in a fashion narrative, each brand and face contributing a unique thread to the tapestry of style. From surrealist elegance to generational bonds and iconic sophistication, these campaigns evoke the spirit of transformation and creativity. As we embrace the season’s trends and timeless designs, these campaigns offer a glimpse into the evolving landscape of fashion and the enduring allure of style icons.

MIU MIU

Gigi Hadid reunites with Miu Miu, gracing the Italian brand’s 2024 bag campaign with an ethereal charm. The imagery, lensed by Steven Meisel, transports us to a realm of 1930s-inspired elegance. Hadid effortlessly embodies the matelassé bag look, celebrating Miu Miu’s craftsmanship with a soft colour palette and surrealistic aesthetic. The campaign’s nod to pioneering photographer Yevonde adds a layer of artistic homage, blending delicate colours and surrealist arrangements.

Miu Miu Spring-Summer 2024.

INTIMISSIMI

Jennifer Lopez takes centre stage in Intimissimi’s latest campaign, “This Is Me… Now”, resonating with themes of personal growth and self-expression. Inspired by her upcoming album, Lopez’s lingerie collection merges American creativity with Italian design, symbolizing a fusion of elegance and sensuality. This limited-edition line embodies modern sophistication, exuding empowerment and refinement.

Intimissimi Spring-Summer 2024.

FENDI

In Fendi’s Peekaboo campaign, supermodel Kate Moss and her daughter, Lila Grace Moss, embody generational elegance captured by Craig McDean. The Peekaboo bag, Fendi’s hallmark, becomes a symbol of timeless connection and Italian craftsmanship. Crafted with meticulous attention, this campaign celebrates familial bonds and fashion’s enduring legacy.

Fendi Spring-Summer 2024.

VERSACE

Versace’s latest Icons campaign features Anne Hathaway and Cillian Murphy in a captivating blend of colourful and black-and-white imagery by Mert & Marcus. Donatella Versace describes the campaign as “strong, direct, iconic”, encapsulating the actors’ talent and Versace’s vision. The collection’s standout silhouettes and styling highlight a fusion of contemporary flair and timeless allure.

Versace Spring-Summer 2024.

SKIMS

Sabrina Carpenter joins SKIMS’ campaign, radiating ’90s nostalgia in lace intimates and micro-thongs. Shot by Jack Bridgland, the campaign captures Carpenter in a homely setting, embodying youthful charm and intimacy. This debut marks a new chapter for SKIMS, blending comfort with allure in a celebration of timeless femininity.

Skims Spring-Summer 2024.