The collection paid tribute to Seoul’s rich traditional culture while playfully incorporating nods to the city’s scuba diving and skateboard scenes.
The renowned luxury fashion house, Gucci, took the fashion world by storm with its grand unveiling of the Resort 2024 collection on May 16th. Embarking on a captivating journey to Seoul, South Korea, the Maison set up camp within the historic Gyeongbokgung Palace, adding a touch of mystique to the show’s backdrop. The show marked the first time an event of this kind took place at the iconic location, which was built in 1395.
“The House presents its new collection at Gyeongbokgung Palace in Seoul as the culture and heritage of Italy and South Korea come together in a singular event.” – From GUCCI.
In a strategic move leading up to Sabato De Sarno’s highly anticipated debut last year, the Gucci design studio proudly put its signatures on a remarkable collection. It showcased inventive interpretations of the house’s iconic monogram pattern alongside their iconic red and navy stripe. But that was just the beginning.
The collection subtly emphasized Korean sartorial traditions and embraced the contemporary trend of athleisure, introducing sleek bike shorts that exuded both style and comfort. Track zip-up tops and leggings were expertly paired with cropped tailored jackets, creating a striking fusion of sporty and sophisticated elements. There were also Matrix-inspired coats.
The fashion narrative continued to unfold with the introduction of silky slip dresses, exuding an air of effortless elegance, and evening skirts that added a touch of glamour to the ensemble. This extraordinary collection was a testament to the Gucci design studio’s ability to blend classic motifs with modern fashion sensibilities. Each piece spoke volumes, capturing the essence of Gucci’s timeless appeal while embracing the dynamic needs and desires of today’s fashion-forward individuals. It was a true masterpiece that left fashion enthusiasts eagerly awaiting the next chapter in Gucci’s design evolution.
When it came to sports accessories, Gucci went above and beyond to deliver a jaw-dropping lineup that left everyone in awe. The runway became a playground of style as a captivating array of items, ranging from skateboard bags to surfboards, made their striking debut. Gucci’s creativity knew no bounds as they seamlessly integrated these sporty elements into their high-fashion world. The skateboard bags added a cool and edgy vibe, combining functionality with impeccable design. Meanwhile, the surfboards showcased an unexpected fusion of beach culture and luxury fashion, pushing the boundaries of what’s possible on the runway. These sports accessories became more than just props; they became bold statements, capturing the essence of Gucci’s audacious spirit. They represented a fusion of worlds where athleticism and style intersected in the most captivating and unexpected ways. Gucci once again proved its ability to redefine fashion boundaries and create moments of pure excitement and delight.
The electrifying energy of the runway spilled over into the star-studded front row, creating a spectacle of glamour and anticipation. A constellation of global Gucci ambassadors illuminated the scene, including the captivating presence of Dakota Johnson and the newly appointed Alia Bhatt. Joining them were a constellation of Korean superstars. From the magnetic allure of New Jeans to the enchanting aura of IU and the irresistible charm of Shin Min-a, the front row was a constellation of talent and style. The stage was further set ablaze with the attendance of Itzy, Woo Do-Hwan, Bibi, Ive, and Irene, whose presence elevated the excitement to new heights. And that was just the beginning. The star-studded lineup expanded to include celebrated personalities from beloved shows and films. The likes of Lee Jung Jae from the groundbreaking series Squid Game, Jung Kyungho from the heartwarming Hospital Playlist, and Lim Ji-Yeon from the enthralling drama The Glory were in attendance, adding an extra layer of allure to the already dazzling event.
