Chanel’s Cruise 2024: Retro Fitness & Glam

The Maison unveiled its latest Cruise 2024 collection, showcasing sporty with retro bikinis, sneakers, and leg warmers for Los Angeles show.

Chanel Cruise 2024.

French luxury house Chanel unveiled its latest Cruise 2024 collection with retro fitness as the key inspiration theme, bringing youthful energy, glam, and style to the runway. Presented in Los Angeles on Tuesday night, the runway show also had an incredible star-studded audience at Paramount Studios.

Creative director Virginie Viard wanted to pay fitting homage to Hollywood, Los Angeles, and American physical fitness in the 1930s at the Santa Monica Pier and later, Venice Beach, the ‘40s, the ‘70s, the ‘80s, and the ‘90s imagery.

“The idea is to offer a breath of fresh air, a voyage, a light-hearted and happy fantasy. Between a tribute to the glamour of great film stars and evoking the world of fun to be had with aerobics, sports, and roller skating, between the dream on one hand and what you want on the other, it’s all a question of balance,” said Chanel artistic director Virginie Viard in the collection’s show notes. And she also added the inspiration for the cruise collection, “From John Travolta to Jane Fonda, so many actresses, the body, the gym, aerobics,” “Un per sport, un peu tweed.”

Chanel Cruise 2024 collection.

The Chanel Cruise 2024 was definitely an ode to the sporty era, roller skating gliding effortlessly beside the beach and the glitzy athleisure attire of Beverly Hills housewives. Models walked out to Jerry Goldsmith’s provocative opening song from the 1992 noir film “Basic Instinct,” not in Mademoiselle’s LBDs, but in Hollywood glam-gone-to-the-gym.

The collection featured a series of swimsuits paired with sneakers with thick rubber soles and covered with sparkly leg warmers, referring to the gym craze of the ‘80s, a là the 1985 film “Perfect”. There were also double-C cutout bikinis with sneakers, hot pants, flirty bouclé suits, crystal-edged dolphin shorts, comet-embroidered high-cut leotards, Barbie pink tweed short shorts, bustiers, minidresses, tank tops, jackets, coats, chiffon dresses in bold camellia prints, bedazzled bodysuits, tailored crop tops, basketball-style short, leather button-up dress, and leg warmers. Footwear included daintier lace-up leather boxing style shoes, crystal-encrusted ankle strap high-heeled sandals, round-toe ankle-strap heels, disco light-up heels, sparkly heels, patent leather ballet flats, and more. The collection’s palette ranges from pastels and saturated hues, including shades of bubble-gum pink, eggplant, and yellow with pops of blue and gold.

The show had one of the most stunning celebrities in attendance on the front row, like Margot Robbie, Paris Hilton, Riley Keough, Lucy Boynton, Rose Byrne, Kristen Stewart, Tracee Ellis Ross, Sofia Richie Grainge, Nike Rogers, Kim Petras, and a slew of others. The show also had Snoop Dogg’s live performance.

Margot Robbie at the Chanel 2024 Cruise front row.

Margot Robbie attended the Chanel Cruise 2024 collection and went ‘80s casual-chic for the event, wearing a pair of high-waisted flared jeans with a black bikini top, a black triangle bralette, and gold vest and carrying a cute black quilted Chanel handbag with a top handle. As for accessories, she kept things simple: a two-toned Chanel Première watch, Coco Crush bracelet, and a Coco handle purse.

Paris Hilton & Kristen Stewart at Chanel’s Cruise 2024 show.

See some of the looks from Chanel’s 2024 Cruise collection.

Chanel Cruise 2024.
Chanel Cruise 2024.
Chanel Cruise 2024.
Chanel Cruise 2024.