Winter is here, and Versace celebrates it by unveiling its latest Holiday collection… All depicted in a wintry and cool setting.
Versace celebrates the winter season and sport with the launch of its incredible Holiday 2021 Collection. It has been shot in a glamorous backstage environment and photographed by Camille Summers-Valli.
Moreover, Italian professional skater Rebecca Ghilardi showcases coveted designs for the gifting season, including new colourways of the well-known glamorous “La Medusa” and “The Virtus” handbags while demonstrating her strength and poise. In the campaign, she wears a mini dress in the “La Greca” pattern and holds the “La Medusa” bag in a vibrant red tone.
From the new La Greca print, Barocco partywear, gold jewellery and cosy colourful knitwear, the campaign showcases a glamorous and curated selection of the brand’s holiday essentials.
The cast also includes Stella Maxwell, Malika Louback, Nando Maxwell, Duncan Rincon and Djily Niang who channel athletic prowess in a series of energetic poses for the photo shooting.
“Introducing Team Versace – the most elegant sports team you’re likely to come across, ever. Signature glamour takes to the ice, with skaters and athletes showcasing coveted designs for a Very Versace holiday season,” the brand shares.
“There is a gracefulness about Versace’s holiday campaign that celebrates dance, music, ice skating sports, holiday colours, outdoors and entertainment,” said Rebecca Miller. “It feels warm, joyful and inclusive as if the audience was personally invited to participate in the performance.”
“The storytelling expresses hope while not intruding and does not shout “buy,” she said. “Just, ‘enjoy our wishes and our delightful product – its colours and product assortment in unexpected places.’” She added.
