The most fashionable week of India: INDIA COUTURE WEEK

In association with Hindustan The Fashion Design Council of India  (FDCI) organized the event where  nineteen of the country’s top couturiers presented thier collections.

“This 14th edition of the event narrates the rich legacy of crafts through metaphorical storytelling. Archana Aggarwal Timeless Jewellery is the jewellery partner.

In keeping with the times, the fashion films come embroidered with details that the new-age customer can view with a click of a button. As we celebrate the shifting landscape to wearable couture, we ensure the evolution of design in a post-pandemic world.

We merge the past with the present, celebrate classics, emphasise on exclusive pieces with interesting craft, and an innovative spirit this season as we pay a tribute to a fusion of ideas.” Said The Fashion Design Council of India.

Sunil Sethi said “Couture is the finest form of expression as it reveals the brand narrative, immaculate construction and design ideology in its truest element. ICW this year has seen an unprecedented response, despite the trying times with 19 coveted names showcasing, making it the biggest and brightest show.”

This was a digital event that we saw on digital platforms like Instagram, Facebook, Twitter, YouTube, and the FDCI website on a pre-set show Schedule.

From August 23 to 29 and this was the chronogram:

Day 1: Manish Malhotra.

Day 2: Siddartha Tytler, Suneet Varma and Gauary Gupta

Day 3:  Pankai & Nidhi, Dolly J and Amit Aggarwal

Day 4:  Ashima Leena, Amit GT Couture and Shantanu & Nikhil

Day 5: Rynu Taandon, Varun Bahl and Falguni Shane Peacock

Day 6: Rohit Gandhi + Rahul Khanna, Tarun Tahiliani and Amaka Khanna

Day 7: Kunal Rawal, Anju Modi and Rahul Mishra

The protagonist of this event was, Amit aggarwal. On Day 3 he made an appearance and innovated with ‘Metanoia’ a  vast bridal wear couture collection featuring 35 ensembles in colours: moss, sage, lisianthus, taffy, mulberry, fuchsia, eggplant,indig, green, roseate and azalea. These designs where made of of the brand’s signature metallic polymers for intricate pleating. 3D hand-embroidered threadwork and metallic cording.