We’ve laid the groundwork, breaking down all the celebrity-owned beauty brands on the market. From Rihanna’s Fenty Beauty to Jlo Beauty by Jennifer Lopez’s skincare line.
It seems that 2022 is the year of the celebrity beauty brand. In an already saturated market, announcements of new beauty lines arrive almost every month. In the last few years alone, stars like Ariana Grande, Kim Kardashian, Selena Gomez and many more have announced new skincare, hair and makeup brands.
But regardless of the countless celebrity beauty brands, many seem to defiantly stick around. And, there are certainly some great ones: In 2020, Selena Gomez launched her own beauty brand, Rare Beauty, to challenge beauty norms by shaping positive conversations about self-acceptance and mental health. Before that, in 2017, Fenty Beauty by Rihanna was created with the promise of inclusivity for all women, with an unparalleled offering of shades and colours for all skin tones. If you want to discover some of the best celebrity makeup, skincare and hair care lines, you’re in the right place.
KYLIE COSMETICS BY KYLIE JENNER
Kylie Jenner founded one of the most successful celebrity beauty brands of all time. From being the kid sister of Paris Hilton’s former assistant, Kylie built a beauty empire that is a hit – a company with a $1 billion net worth.
“I created Kylie Cosmetics to give my fans access to the makeup products that I love and use every single day to create my looks. Whether I’m getting my makeup done with my glam team for a shoot, or doing my own makeup at home, I love that makeup can make you feel confident and beautiful and I want to share that feeling with you guys,” Kylie expressed.
R.E.M. BEAUTY BY ARIANA GRANDE
Singer Ariana Grande launched her R.E.M beauty line, which “was inspired by the transformative power of makeup and fueled by her passion for incredible product. Ari’s dream come true is a line of high-performing, innovative eye, face, and lip products that is accessible to all. From eyeshadows, eyeliners, and lashes to highlighters, lipstick and plumping lip gloss, this vegan, cruelty-free brand provides you with the tools you need to be your own creative director.
SKKN BEAUTY BY KIM KARDASHIAN
Businesswoman and media mogul, Kim Kardashian, has relaunched her beauty empire with skincare line, SKKN by KIM, featuring eye cream, vitamin C serum, hyaluronic acid serum, exfoliator, toner and cleanser.
“Sitting at the intersection of elevated simplicity and innovative science, SKKN BY KIM’s nine-product ritual was born out of Kim’s dream to bridge the gap between the world’s most renowned dermatological experts and people at home seeking high-quality skincare.” The brand shares.
JLO BEAUTY BY JENNIFER LOPEZ
Singer Jennifer Lopez launched her Jlo Beauty. “The goal is to create luxurious but accessible skincare you can afford to use daily and products that follow you through life.” Jlo shares. “We went through over 100 rounds of product development to bring you formulas that offer a range of benefits such as instant as well as longer-term, clinically shown results.” She added.
RARE BEAUTY BY SELENA GOMEZ
Launched in 2020, Rare Beauty by Selena Gomez is one of the most successful beauty brands so far, joining the ranks of many other celebs who’d launched makeup brand before her. The singer turned her passion for makeup into a brand and created Rare Beauty by Selena Gomez to “challenge beauty norms by shaping positive conversations about self-acceptance and mental health,”. Besides, the beauty brand donates 1 percent of sales to the Rare Impact Fund, which intends to expand mental health services in educational settings.
“My goal with Rare Beauty was to launch a brand that helped shape the dialogue around the beauty of self-acceptance and embracing your uniqueness – something that has been desperately needed in the beauty space,” Selena Gomez said. “The heart of this brand is in recognizing that we’re not meant to look a certain way, and that we’re all unique and different and that’s something that should be celebrated.”
FENTY BEAUTY BY RIHANNA
Established in 2017, Fenty by Rihanna is an inclusive beauty line that has become all-encompassing, with products covering most categories in both makeup and skincare.
“Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colours for ALL skin tones.” The brand shares.
