Shot by iconic photographer Steven Meisel, the campaign encapsulates a sense of fun and the aesthetics of two Italian fashion houses.
Fendi and Versace launched a new campaign following the collection’s runway show last year. Rather than a collaboration, the Fendace collection will evidence an exchange of roles and brand codes between the two houses.
Designers Kim Jones and Silvia Venturini Fendi brought their perspective to Versace, while Donatella Versace reimagined Fendi’s vision through her lens. Through the collection, Versace’s concept of more-is-more dressing co-exists with Fendi’s considered approach to accessorizing and craftsmanship.
Shot by iconic photographer Steven Meisel, the campaign encapsulates a sense of fun and the aesthetics of two Italian fashion houses. Moreover, the collection shows top models wearing the “Fendi by Versace” and “Versace by Fendi” garments as they enter the “Fendace nightclub”. Kristen McMenamy, Naomi Campbell, Anja Rubik, Imaan Hammam, Adut Akech, Lina Zhang, and Anok Yai are among the many stars who shine and appear in the Fendace Pre-Fall 2022 campaign.
Donatella Versace designed the looks for Fendi by Versace, and the campaign is really a bash. The accompanying press release describes Fendace as an “exclusive nightclub”: everyone wants to get in but not everyone’s going to make it.
“It’s a swap rather than a collaboration and, most of all, it is done out of friendship. It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much,” Kim Jones spoke of the team-up.
Gem-studded accessories and jewellery drape wrists and necks, umbued with both Fendi and Versace brand codes; while accessories like the Fendace Peekaboo and Baguette marry iconic Fendi bag silhouettes with clear Versace iconography.
Donatella Versace, Versace Chief Creative Office added, “The campaign captures the same sense of friendship and energy we had when we were designing the collection. Kim is a visionary designer and innovator. To me, ‘Fendace’ will always mean love.”
The collection itself features swimwear, statement bags, body-conscious dresses, gold jewellery, and patterned scarves that the stylist Jacob K highlighted in the images. Moreover, Pat McGrath’s luminous makeup finished the look. The campaign also featured the work of makeup and hairstylist Guido Palau with his colourful and hairstyles stood out.
Highlights include Peekaboo and Baguette infused with Versace motifs and the updated La Medusa bag with Fendi’s FF logo.
Launching May 12 through a series of pop-ups and events, the collection is available to shop at selected Fendi and Versace stores, as well as at their respective official websites.